About us
About us
the heart & soul behind the brand
explorer at heart
Joelene, a mother of three teenagers, is deeply passionate about the 4X4 and camping lifestyle. Her ultimate happiness is found in venturing to picturesque coastlines, undiscovered bush camps or returning to some of her favourite spots, where she can unwind and revel in the tranquility of nature. Whether accompanied by family or friends, camping represents the epitome of relaxation and creating lasting memories.
origin story
During a much needed girls trip with her best friend along the south coast, Joelene stumbled upon a common frustration while attempting to shower in a caravan park cubicle. Balancing multiple bags and a towel in the cramped, often damp space, she found herself slipping on wet dirty floors and desperately trying to keep everything dry amidst the chaos.
cue the creation
Joelene innovatively designed a water resistant bag to accommodate all showering necessities, including a place for clean clothes, a towel and a bath mat. Continuously striving to enhance the camping experience, Joelene is always thinking of ways to ultimately better the camping experience with new products and ideas.